This is where brands and developers fit into the picture as they find ways to deliver authentic activations to millions of people who will repeatedly engage and spend within the experience.įor those unfamiliar, Gamefam is the leading game developer and publisher in the metaverse, connecting creators, brands and pop-culture to the biggest online communities like Roblox. “This is where Gen Z and Alpha socialize with friends, just like prior generations would hang out at the mall.”īut unlike the mall, the metaverse is not only a place for customers but also for creators looking to tap Roblox’s tools for building experiences like concerts and playable content. “ Roblox, is the metaverse here and now,” according to Gamefam CEO Joe Ferencz.
This booming virtual ecosystem consisting of Roblox, its users and big brands is rapidly evolving, but what does it all mean to the metaverse’s seemingly boundless potential? Hypebeast sat down with Gamefam to better understand its vision to make metaverse gaming the next frontier for brand engagement. “These creators will change the world of gaming and entertainment.” “You can not deny the creative force of thousands of citizen creators on the platform, making content out of passion,” Ferencz added.
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